A New Wave Of Advertising

The company basically wraps videos in a custom player, so if you’re an advertiser, the player can include your branding, as well as the ability to collect contact information and more.

You can see sample videos on the Viewbix website, including a Cuisinart YouTube video that’s been wrapped in a Cuisinart-branded player. The player includes buttons for following Cuisinart on Facebook, for signing up for the company’s email list and for buying the product in question.

That means consumers can take direct action on an ad right while the message is fresh. Plus, there’s detailed analytics data about who’s watching the video and interacting with the player.

Read more at TechCrunch.

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