Madesmith Academy Ethical Fashion Incubator

Check out this amazing course offered by this premium online school that helps product designers and makers learn sustainable business skills from top experts who have build their own successful brands. Their mission is to help small business owners feel empowered and knowledgeable by making business education affordable, accessible and enjoyable.

In this 8-week online course, you’ll learn:

  • How to create an ethical fashion brand online that stands out in today’s cluttered market
  • How to get your businesses funded
  • How to tell your story in a way that resonates with the customers
  • Ways to test your product ideas before you invest time and money
  • Where to find the right audience and how to keep them coming back for more
  • Creating and growing a smart customer list
  • Advanced strategies to get PR for your ethical brand
  • Effective social media strategies that take less than 1 hour a day
  • How to turn your audience to advocates of your ethical brand
  • Long-term strategies to always staying ahead of your competition and beating copycats
  • Pricing strategies that help you grow your sales and your profits
  • Money back guarantee within first 2 weeks

Program Format:

  • Weekly video based modules
  • Weekly live office hours in webinar format where you can get answers to your questions
  • Customized easy-to-do downloadable templates for you to apply to your ethical fashion business
  • Access to an Ethical Fashion Community that will support you and help you grow.

Who should take this course?

This program is perfect for designers creating clothing, home textiles, shoes, bags and accessories. Whether you are new to business or have been in business for a while and looking to take it to the next level, this mastermind is designed for you.

When can I start?

This course will be offered only once a year.

2015 Enrollment begins: June 8th-June 28th, 2015

Classes begin: July 6th, 2015

Classes end: Aug 28th, 2015

Why during summer?

We want to make sure that you take full advantage of this beautiful time of the year and are fully ready to make a big splash in time for the holiday season later in the year. You will be able to apply all your learnings and advice during the fall months and get your business ready for increased sales by christmas holidays.

Is this the right program for me?

Click here for some commonly asked questions and our answers to them.

About the Instructor: Sumeera Rasul

Sumeera Rasul was named by GOOD 100 as a thought leader and social innovator at the cutting edge of creative impact. Her mission is to create a place of inspiration, learning and support for creative entrepreneurs who are looking to change the world through sustainable ideas. She grew up in a family business of apparel manufacturing and international trade. After working 16 years in branding, advertising and marketing for the best brands in the world including Apple, Nike, GE and Starbucks, Sumeera created Madesmith, a premium platform for emerging makers and designers. Along with her sister, Nadia Rasul, she has created three successful sustainable businesses online. Together, they work with hundreds of fashion and home goods designers to help them creative thriving businesses.

Sumeera teaches branding and marketing at Madesmith Academy and Textile Arts Center. She holds an MBA from TRIUM (a joint degree between NYU, London School of Economics and HEC Paris.

Watch Sumeera’s interview on Crain’s NYC Business.

What’s Inside the Ethical Fashion Incubator?

In 8 weeks, you will learn specific techniques, roadmaps, real life case studies off successful designers and step by step guides to achieve success in your business. You will also get personalized consultation from an established industry expert to help you win your market.

Module 1: Your Unique Business Model

What are the gaps in the fashion industry that you can take advantage of? How can you bypass middle man? How do you keep more of your profits so that you can grow fast? This module shows you how to create a disruptive business model that connect with the deepest desires, fears and aspirations of your customer through the power of digital. It will teach you steps to create a cohesive experience that not only promotes your brand’s higher purpose, but also creates desire around your products using your digital eco-system. As a result you will see increased sales and profits in your business.

Module 2: Your Profitable Business Plan

A business plan should be concise and show you exactly how you are going to make money. It should also help you get clarity on where you are going to find your customers and how to win them for the long run. In this module, you will learn to write a blueprint of your business in 1-2 pages that will provide you focus for business.

Module 3: Designing Your Product

Designing products that people love is an art that involves not only the problem solving skills and creative process, but also takes into account the packaging, delivery, your pricing strategy and the market feedback. In this module you learn how to deliver a top notch customer experience by developing products and experiences that will answer your customer’s needs.

Module 4: Communicating Your Ethical Fashion Business

Communicating ethical fashion can be very challenging. This module helps you amplify your message, understand the best ways of speaking with your audience, shows you which mistakes to avoid and teaches you how to create outstanding content that delivers value and drives traffic back to your business.

Module 5: Marketing That Works

Having a well-designed and high-quality product is just the first step in your journey as an entrepreneur. What establishes you as a successful brand is how well you tell your story and how it resonates with your customers. In this module, you learn storytelling strategies to raise awareness around your product and your brand, selecting the right channels for advertising and converting your customers into advocates of your brand.

Module 6: Growing & Funding Your Business

Just as it’s important to take the time to create a dream for your potential customers in the beginning, it’s equally important to grow quickly before this dream fades away. This module helps you develop growth and funding strategies that are right for your fashion business.

Module 7: Personalized Consultation

A personalized 1-hour consultation with an industry expert or a top fashion blogger. Getting media coverage is a great way to gain exposure for your brand and our team of top bloggers and journalists will give you a step by step training on how to get there. In your one on one session, you will learn the best ways to reach out to top bloggers in your industry and get helpful guidelines on how to pitch your unique story and business to the media.

Module 8: Graduation Week

This final week is where Sumeera Rasul will hold live online office hours to answer your toughest questions and give advice on the challenges you are facing.

Still have more questions? Drop us a line at info@madesmith.com.

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